Internal Nordstrom Data Show Sales Decline for Ivanka Trump Brand

Brand’s 32% tumble occurred even as the chain’s overall sales rose

Dueling social-media movements are urging people to boycott and buy brands based on their affiliation with President Donald Trump, and companies like Nordstrom and Under Armour are getting caught in the crosshairs. WSJ's Shelby Holliday has the details.

Sales of Ivanka Trump’s fashion line tumbled 32% at Nordstrom Inc. last fiscal year, with the declines deepening in the run-up to the U.S. presidential election, according to internal Nordstrom data reviewed by The Wall Street Journal.

Amid calls to boycott the brand, Ivanka Trump footwear and apparel sales fell more than 70% in the second, third and fourth weeks of October compared with a year ago, the Nordstrom data show. The declines have moderated somewhat since then, averaging 26% year-over-year in January. Nordstrom,...