Experience Vision: Why It Matters And How To Create One

How do you create an inspirational north star for your users’ experiences that your team can rally around? The answer: an experience vision!

An experience vision is the aspirational world-class experience you want the users of your product or service to have; and it’s a north star for your organization to understand, rally around, and align with on a consistent basis. Without it, you risk churn, lack of motivation, and energy and resources being spent on ad hoc activities.
This workshop is for user experience design practitioners, leads who manage design teams and, product managers. From this workshop, you will be given a scenario and practice creating an inspirational “experience vision”. And then, learn how to activate it within your organization.

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