SOCIAL MEDIA BOOTCAMP

Written By Hannah Risser-Sperry | Feb 1, 2019

In this bootcamp, students will be introduced to the current social media landscape and explore how it can be used for maximum results for brands. Students will leave with a detailed understanding of both the current social media landscape and how to evaluate which social platforms, social marketing techniques, and paid social advertising methods are the best fit for their organization’s goals.

We’ll cover the following topics: an overview of social media platforms, current social media trends and their implications, how to tailor social media strategy and content to your business, paid social advertising techniques, and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and students will gain hands on knowledge through breakout sessions.

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