“They said what?”: How to manage your brand, social media and online-review reputation

Join us at the Hilton Portland Downtown on December 10th at 9:30AM.

A panel of industry experts will discuss the following topics:

Brand management.

• Identifying your audience.
• What message are you trying to convey?
• How do you present your message to the different social media channels?

Measuring success.

• What determines a successful social media campaign?
• What are your analytics telling you?

Managing your online reputation.

• How are you monitoring your online image?
• How do you respond to negative and positive comments?
• How to encourage online interaction.

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