Search Results for "keyword"
Humans or Bots? Style Versus Substance in Your SEO Copy
Well before the dawn of Internet marketing, David Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." Humans, it seems, are hardwired to skim. Unfortunately, humans do not sort and ...more +
Find Work
Let’s get started Staffing is like casting. Our clients call us looking for someone very specific: a person with the right skills, experience, work style and availability for the position, in addition to a great attitude and professional approach. If you fit the bill, chances are you'll get the job. We made this video to explain ...more +
The Seeker Part Seven: Identity Crisis
Nathan was told LinkedIn would help him get jobs. That’s why he’d created his account several years ago–by loading his profile with SEO keywords, he’d enjoy a steady feed of job opportunities customized to his career experience. He typed a long list of projects and collateral types, connected to past colleagues and high school acquaintances, ...more +
SEO Techniques for the Non-specialist: Writers, Designers, Developers
I do SEO full time, in-house, for a large e-commerce company. After that, I scroll through the latest industry news, do some side consulting, and look out for cool online marketing campaigns as I careen around the Internet. In short: I think about SEO a lot, but I recognize I’m part of the minority in ...more +
The Emergence of a Permanent Web (Your Teachers Were Right)
“Be careful with what you post on the Internet. Once it’s up there, it’s up there forever.” This was the refrain employed by school teachers to discourage the modern web’s first wave of children from publishing compromising content. Looking back, they were ostensibly, but not entirely, correct. In the short term, content is pretty sticky ...more +
Getting Creative Work Done on an iPad
We all have smartphones. Some people even have a smartphone and/or a tablet in lieu of a computer. The rest of us still rely on laptop or desktop computers, sometimes multiple, in our daily lives. My office is lined with ugly black desktop PCs sitting underneath thousands of desks, each with dual monitors attached. My ...more +
Best Files Forward : How To Show Your Work Online
Today we tackle the subject of endless hours of speculation, agonizing and unseen effort: how to present your visual work online. Note: we’re going to ignore the specifics of format (website/portfolio site like dribble or behance/instagram etc.) and focus on the conceptual. First thing’s first, though...a touch of bitching: I’ve mostly come to terms with ...more +
